The other side of the coin is the bank exclusion that now affects more than five million people. From banking exclusion to social exclusion there is only one step. This phenomenon is seriously damaging to bank exclusives, to the entire society, including … the banks themselves. Developing an ethic of responsibility, they have the means and the interest to fight against this real social and economic scourge. Among the means, there is the Sofoc Count of credits.While the lifestyles of the French were changing, the offer of banking services has adapted, multiplied and diversified at the same time as it became more complex. According to an Ifop survey of July 2007, 80% of French people have a good image of their bank.
Banks are therefore at the forefront of the rise of banking exclusion that currently affects at least five million people in France.
From banking exclusion to social exclusion
Bank exclusion is the situation in which a person encounters difficulties in accessing banking services or using means of payment. If the opening or keeping of a deposit account does not pose a real problem for the bank exclusions, they are often denied access to credit and restrict or prohibit the use of the usual means of payment such as the check and the payment card. The result is, at best, a relationship deficit with the banking agency and, at worst, negative or even conflictual relationships that poison the lives of the protagonists.
One of the first causes of bank exclusion is mis-debt, or over-indebtedness in the legal sense of the term, which generates overdrafts, intervention costs and the rejection of withdrawals or checks, and ultimately FCC and FICP. But beyond, those who are victims see their personal, family and professional life affected. Over-indebtedness is the antechamber of exclusion. It is a real social violence that seriously affects the lives of the poorest or most unconscious and impedes the proper functioning of the bank.
Ethical approach, sustainable development and institutional image
The account agreements provide for automatic billing for the handling of these incidents, the costs of which are often high for low-income customers and which aggravate an already critical situation. Banks are not really charities or public services. They are therefore faced with sometimes antagonistic demands. It is difficult for them to take into account the impact of these measures on the daily life of their weakened clients outside of a specific approach.
These fragile clients are nevertheless potentially good clients provided that a differentiated and ethical approach is devolved to them to identify their difficulties early and that specific accompanying measures are put in place to deal with them effectively. They will be able to rebound financially and socially in their own interest, of course, but also in that of the bank and society as a whole.
By doing so the bank will retain those customers who, by their satisfaction, will make him, in their entourage, the best publicity that is: word of mouth; which in any case will be cheaper than winning new customers.
This ethical and responsible long-term action is a component of sustainable development and constitutes an undeniable competitive advantage. The icing on the cake, the bank will enhance its institutional image which we know the positive role it plays so much they spend in sponsorship and patronage to heal!
The whole society will gain because these customers will avoid falling into exclusion that has a very heavy human and social cost and will become economic actors in their own right who will again participate, through their consumption, in the growth of the country.
The role of the bank branch
However, the banking agency is the only one able to detect the first warning signs of the financial difficulties of a customer and, thanks to both the knowledge of the latter in all its financial dimension and its proximity with him, to intervene before they degenerate.
Preventively, the banking agencies can contribute to the financial and budgetary education of this fragile public who, better educated, will more easily avoid the pitfalls of the financial management of their household or the consequences of a life accident.
One of the ways to correct the shot: the Sofoc Count of Credits
Among the ways to avoid the banking exclusion of certain categories of customers experiencing economic difficulties but solvable, there is one that is experiencing a significant development: the Sofoc Count of credits.
Not all banks systematically practice financial restructuring of individuals.
Those who set it up have added more or less restrictive criteria that limit its scope.
Due to the multiplicity of their daily tasks and the resulting workload, all account managers and, even more importantly, bank managers, if they have the expertise, do not always have the time. necessary to determine the formula of Count Sofoc Count Sofoc that best suits each situation after a thorough audit of it, to assist, supervise his client and mount with him the most elaborate file to optimize his chances of receiving a favorable decision .
The use of an independent pooling provider is often the most operational solution provided that it is a true professional known and recognized for its probity, skills and responsiveness.